An influencer marketing specialist for multi-purpose campaigns worth looking at

I partner with you to plan strategic campaign direction tailored for your target consumer segments and marketing goals (e.g. increase awareness, reinforce positioning in the market, drive conversions, etc).

I’ll also develop concise content briefs that help creators meet messaging, visual, and posting expectations without micromanaging their creativity.

Based on an influencer selection framework, I put together casting lists with fresh promising talent and past top performers who have strong storytelling skills, high-quality visuals, consistently engaged audiences, and significant influence.

Every recommendation makes sense for the campaign brief so that each potential partner is a true fit for the strategy and your growing network of ambassadors.

From 5 to 100+ influencers, I’ve managed campaigns of all sizes. I’m comfortable jumping in when the occasional unexpected issue pops up and handling the day-to-day coordination that keeps partnerships running smoothly at every stage. 

• Budget management

• Talent & agent outreach

• Contract negotiation

• Onboarding & product seeding coordination

• Campaign coordination (timelines, deliverables, creator comms)

• Content review, feedback, & approvals

• Payment documentation submissions

Let’s extend the impact of your influencer content beyond a single post. When budget allows, I negotiate organic and paid usage rights so creator assets can be used across brand-owned socials, email, SMS, and e-comm. It’ll give your team more to work with and create shared value across functions.

Get a clear read on what’s working, what’s not, and what to do next. I track posts to keep tabs on live deliverables, and share weekly and monthly snapshots of the key metrics that matter most for each campaign’s goals.

Once the campaign wraps, I pull it all together into a report that analyzes performance, creative, and casting so we can make even better strategic moves next time.