Website Copy for Balanced Black Girl
An online platform and podcast dedicated to amplifying women of color in the wellness space.
Founder and host Les Alfred wanted the next phase of BBG to feel like a breath of fresh air.
As a leader and creator, she was on the cusp of burnout when she approached me to refresh her DIY web copy. I wrote timeless, airy, conversational messaging to help draw more people into the BBG community.
The Refresh
Les worked with The Brand Doula to execute a gorgeous brand and website redesign, and I supported with copywriting for the home, about, podcast, blog, and newsletter pages.
BBG’s new website copy:
includes friendly, inclusive, and supportive language
emphasizes the presence of community and boundless possibility
leans into how BBG impacts the well-being of its audience
establishes BBG’s evolution from solopreneurship to a media group
How’d I do?
“Oh my goodness, I’m in tears—the website copy is wonderful!”
“Jenay knocked it out of the park. The About page is such a beautiful description of what Balanced Black Girl is all about. I love how relaxed and inviting all of the language is—it's perfect.
She captured the brand voice beautifully and created fantastic copy that was exactly what I was looking for. The entire process was seamless from onboarding to delivery. I appreciated that I knew the work would be completed on-time and would be high quality. I am very happy with the final result.”
—Les Alfred, Host & Founder of Balanced Black Girl
