Product Descriptions for Tóme Candles
A small batched, book-inspired candle brand.
Kim and Kayla Hill, the sisters behind Tōme, were brimming with marketing ideas but were unsure of which to lead with.
Balancing full-time jobs, collaborating with a renowned perfumer, and hand-pouring candles themselves, they sought help from me, an avid reader and aesthetics nerd, to write product descriptions for their e-commerce shop's debut.
The Launch
The Hill sisters developed Tōme’s brand strategy, key messaging, and visual identity with Launch + Co. I supported the brand launch by writing product descriptions for four candles.
Targeting customers who love candles and enjoy books and home decor, I used literary tropes as inspiration, creating stories to describe the notes of each luxurious scent.
After the initial project wrapped up, they booked me again to write a cozy founders’ bio to highlight their love for downtime and reading.
How’d I do?
“Jenay has a gift, and it was an honor to work with her.”
“We love the product descriptions! Jenay captured the essence of each scent and our inspiration from books. And for our founder bio, she took our words and turned them into something coherent.”
—Kim and Kayla Hill, Co-Founders of Tōme Candles
